tally
Brand Hub
Version 1.0 — June 2026
Internal · Tristan Angelini

Tally.
Brand, deck, site.

Three deliverables for the CRM silo. The brand guide defines the system. The deck pitches the board. The site shows what it'll feel like to a customer.

01 · Brand Guide

The system.

Mission, voice, wordmark, colour, typography, motif, application. Everything any future designer or copywriter needs to extend the brand without breaking it.

Open guide
02 · Board Pitch

The ask.

19-slide deck for HOP board approval. Problem, market, product, vertical, business model, unit economics, build plan, risks, ask. Print-ready 16:9.

Open deck
03 · Marketing Site

The voice.

Public landing page. Hero, problem, product, construction vertical, pricing, FAQ, closing CTA. Working buttons, live pipeline viz, ready to wire to a real backend.

Open site
Tally · A HOP product · Hillbrook Operating Platform
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